Google Advertising

• Attract more prospects, grow your online presence and get your business name in front of people faster.
• Optimize your ad campaign to achieve lower costs per click and increase the CTR (click-through ratio).
• Effectively target specific areas and communities and/or open your business up to a global market.
• Specify who receives your ads, based on everything including (but not limited to) demographics, and the times of day that potential clients are most likely to be searching for your products/services.
• Setting up Negative Keywords eliminates paying for keywords relevant to your business, thus saving cost.
• Setting up target audience, don’t pay for age brackets that are not relevant to your business
• Control your ad spend by setting up budgets.
• Reach to your mobile audience

We help to encourage those potential conversions to visit your website and even come back again after leaving. It is great for business owners because it has a lower cost per acquisition, so, with the impression conversion rates, you can move through your sales cycle fast and for a much lower cost.

How do we encourage visitors to visit your website?

We simply do this via the 2 main types of Ads Google offers (more Ads can be created if applicable):

• Google Search Ads: Text Ads that appear on the normal search results page of Google.
• Google PerformanceMax Ads: This is the new Google AI Ads. It has the best performance in converting traffic into actual customers.

When we manage any or both of the above types of Ads, it is called “PPC Management” since our client only “pays” when a visitor “clicks” on his Ad whether it’s a search Ad, Video Ad, or Banner Ad.

1. Search Ads: We only need your business information and confirmation on the Keywords used in the Ads accounts which we will create and present to you before activation.
2. Display Network Ads: Display Network Ads use the following in one single Ad.
3. Text Ads: only requires experience in writing catchy Ads.
4. Static Banners: You will provide us with the artwork and we will create the text lines and activate the ads accordingly.
5. Animated Banners: These are mainly GIFs banners with the same available sizes as above. You will provide us with the artwork and we will create the text lines and activate the ads accordingly. For more details on the accepted ad specs, please click here.
6. YouTube Ads: These are video ads that can be used at any duration with any content. However, it is well known that the best-performing Ads are the ones that are 7 to 15 seconds long with clear loud messages. View a sample here.

7. PerformanceMax Ads: This is a unique type of Ad that includes all Ads formats. In order to activate such Ads, we require some content about the business and services offered along with as many images as possible. For further details on the image specs, please click here.